Piracy...
You cannot use copyrighted images without
permission. Period.
Or else...
Please understand the spirit in
which the following information is given: Long experience tells us that our
customers are completely scrupulous about adhering to the copyright conventions,
and we make no assumptions to the contrary.
This info is to educate newcomers and folks who may not understand the
implications of these issues. Copyright law is very strict and we aggressively
protect the copyright interests of all our images. We do allow the following
uses with the accompanying restrictions.
#1 Personal
uses such as in publications and personal Web pages to illustrate your
personal achievements will not cost you anything, but we do require the
following:
Our form HERE must be filled out and sent to us
prior to even personal use.
Publication use: include a credit
line below, alongside or very near the image that reads "©Photo by L. Chaudoir-Nye
of Xpress Foto 1-888-458-1398".
Personal websites, the image and
the credit line must link to our contact web page.
We also require that you send us
the link to your website or copy of the publication.
If you or the publication want us
to send a digital file to the publication or a web sized image to you, there
will be a $20 transmittal fee.
The following information needs to
accompany the request, which can be sent, via our printed order form HERE
name of the publication
size requirements for the
publication
email address of contact at
publication or your email address for personal website to send the file
method of payment
event the image is from
image ID
#2 Commercial
use, to promote your business, sell products or animals, or advertise
breeding services constitutes a commercial use that does require written
permission (signed Release form) and payment of a Usage Fee. Please call, write
or e-mail in advance for a quote of these fees. These fees are based upon the
actual usage, so you are only paying for what you need for your specific use
requirements and therefore, keep the prices lower versus paying for rights you
do not need. All of the above requirements apply to commercial use also.
Our form HERE
must be filled out
and sent to us along with appropriate payment prior to the use.
Again, the following information is
meant only to educate anyone who does not fully understand copyright protection
and the possible penalties that can occur from infringing. We cannot stress
enough that this is not a threat to clients... merely legal information that
applies when dealing with images in general. Whether they be from us or another photographer or Stock agency,
the rules are the same.
Thinking that the worst thing can happen to you if you
"steal/borrow/use without permission" an image is that you can be
forced to pay what you would have had to pay anyway.
Wrong. Copyright laws provide for statutory penalties of up
to $150,000 per infringement. "Borrow" a picture that you should have
paid $25 for the right use? Who's gonna know, right? Somebody
"catches" you, you pony up the $25 bucks, right? Wrong. You have
willfully "infringed" a legal copyright, and according to US
copyright law, one who willfully infringes could be liable for fines up to
$150,000 per infringement.
Incredibly
painful Mistake #2
Thinking, hey, let THEM prove I
DIDN'T pay for the picture.
"Intellectual Property" issues are different from
a lot of things in the rest of the world. ("Intellectual Property" is
how the law describes things like books, poems, symphonies and...photos.) In
the rest of the world, if somebody thinks you stole something, they have to
prove you did. In the world of "copyright infringement", you have to
prove that you DIDN'T.
Yep. That's correct...
Let's say, for example, that a photographer sees one of their pictures
used on your website or in an advertisement. They can prove that it is, indeed,
their picture. They own the copyright on it. They can make a demand that you
prove that you have legally acquired the right to use the picture. If you can't
prove it (usually in the form of a paid invoice) you could find yourself in big
trouble. Very big, very expensive trouble. (See "Incredibly painful
mistake #1", above.)
Incredibly
painful Mistake #3
Thinking to yourself, "Hey,
I'll just use Photoshop to remove all these pesky little copyright identifiers
on this picture. Who's gonna know?"
"Watermarking" involves digitally embedding into
an image a symbol that identifies the copyright holder. The purpose of the
watermark is to make it possible to determine who owns an image, the mark will
usually be small and be located near an edge of the image -- and may not even
be visible at all or the watermark may even be placed prominently in the photo
where it can't be cropped out.
Many people don't realize that under US copyright law, it is
specifically illegal to remove a watermark from a photo. Not only is the act of
removal prohibited, the courts assume that the very attempt indicates a willful
intent to violate somebody's copyright. And that's something the courts come
down really hard on. [See "Incredibly Painful Mistakes" numbers 1
& 2, above]
Why
we hate talking about this stuff...
Simple: In our years of doing business with literally hundreds
of thousands of images sold, we have found that our customers are
overwhelmingly honest and straightforward with no desire whatsoever to be
anything but scrupulously attentive to the dictates of "fair play".
In short, we hate talking about this stuff because it makes us sound
like we don't trust our customers-- and nothing could be further from the
truth.
Why, then, DO we talk about it?
Why
we talk about it anyway...
There are those who don't mind keeping beginners "in
the dark"-- and then pouncing when they make a mistake. If we're going to
tell you that you shouldn't even THINK about "stealing" a picture, we
figure we ought to tell you what we mean-- and why-- and let you know that you
could be getting yourself into much bigger trouble than you might imagine.
Definitions
What
does "Intellectual Property" mean?
"Intellectual property" refers to original creations in the fields of literature and the arts. Most countries in the world provide automatic copyright protection to any item of intellectual property at the instant the item is created. At the instant a photo is taken, it automatically becomes the "intellectual property" of the photographer who took it. It makes no difference what the subject is or why the photograph was taken. Additionally, it is our practice to register each and every image we create with the U.S. Copyright Office.
Using
pictures for "reference" -- i.e., "Derivative Works"
"Derivative works" are works that are not exact
duplicates of copyrighted material, but which are "derived from"
those works, often by having been used as reference. Although laws vary from
country to country, most "intellectual property" laws are quite clear
about the fact that "derivative works" are just as
"protected" by the copyright laws as is the original work. In other
words, the "spirit" of these laws is that if you use a copyrighted
piece of "intellectual property" (such as a photograph) for reference
for a work of your own that you are creating, you may not do so unless you
first contact us and either get permission in writing or purchase the RIGHTS to
do so.
What
IS "copyright infringement", anyway?
Legally, the person who holds the copyright to a photo has
the absolute right to control how you use that photo -- or to deny you the
right to use that photo at all. Any unauthorized usage is an
"infringement" of the copyright. Many people don't realize just how
all-encompassing a copyright is. For example, there's a common misconception
that any image appearing on a website may be downloaded and "saved"
to disk. This is absolutely not the case. The very act of saving a copyrighted
image to your local disk -- regardless of whether you ever do anything else
with the image or not -- constitutes a copyright infringement -- minor,
perhaps, and done all the time, but an infringement nonetheless. And
infringements large and small are "actionable" (i.e., can be grounds
for a lawsuit.)
How to keep yourself out of trouble
All you really have to do is respect both the letter and the
spirit of the copyright laws -- and use common sense. Obviously, you're taking
a big risk if you download images willy-nilly or use images without regard to
who owns them and whether you have permission to do so. Most photographers and
All stock agencies include Terms and Conditions for downloading and using
images right on their website. Read them. Observe them. They tend to have a lot
in common but they're not all identical. The devil, as they say, is in the
details.
Once you ask permission we may permit you to use our images for creating
advertisements, but that doesn't mean you can use the image without paying a
fee. Whether or not the image is watermarked, you may not use it in any other
manner except as specifically permitted in the Terms & Conditions at the
time that we give you approval according the licensing fees you paid of course.
Why
are penalties for copyright infringement so severe?
Copyright laws exist to encourage people to be creative by
giving them the right to control -- and benefit from -- the products of that
creativity. Because it's so easy these days for one person to "steal"
the creative output of somebody else, lawmakers have recognized that for
copyright laws to be effective, they must have real teeth. If copyright
infringement resulted in nothing but a slap on the wrist, there are
unfortunately those who would say to themselves, "If I get caught, I'll
just pay the fine and consider it a cost of doing business." Lawmakers in
the US have figured that $150,000.00 -- the maximum fine that can be awarded
per infringement -- is a figure large enough to discourage that attitude in
most people.